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Keywords for Influencer Marketing [Info]

By August 20, 2019November 5th, 2020No Comments

We live in a digital era where we communicate messages all the time. We are surrounded by social media and different channels, basically… WORDS. Here I gathered some keywords for influencer marketing and put them in alphabetical order to make it easier to understand specific definitions in ONE post.

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brand advocate: is a highly satisfied customer that recommends the product/ favorite products without being paid by the brand.

brand affinity: describes the buyers who stick to a brand having a high level of satisfaction (“fell in love” with the brand), an individual’s brand preference given a product category.

brand awareness: consumers being able to recognize the brand by its name, relate to its products/ services

brand experience: providing an authentic and engaging experience tailored for your target group where you will earn appreciation and their trust

buyer’s journey: it is a journey where a consumer becomes aware of product/ brand, develops preference then purchases the product and lastly gives feedback about the product experience

buying community: a community of people that share the same interest who come together and purchase with a common purpose


competitive advantage: is when a producer/ brand can offer a higher value or differentiate compared to other competitors

connection points: digital touch-points where the customer and brand meet and connect

conversion: a stage where the buyer (lead) turns to purchasing (sales), but conversions are not only sales – it could also be signing up to a newsletter. 

customer advocacy: a brand serving and making the customer so happy that they will naturally promote the brand. They become loyal, satisfied and most likely repeat the purchase.


engage: is an interaction between two parties, on social media it can be measured by shares, likes, views, comments etc. 


influencer: a person or group of people having the potential to influence their audience

influencer advertising: paying the influencer to mention the brand, same way as with advertisements. it has a lower impact than influencer marketing because it is not that authentic (e.g) relate to the article difference between influencer advertising and influencer marketing

influencer archetypes: ideal example/ model of an influencer that matches the campaign and brand perfectly

influencer marketing: a process where a brand research then collaborates with an influencer that has a relevant audience for the brand


KPI: Key Performance Indicator(s), there are several types of ways to measure performance depending on relevance 


lead: a person or business who might become a client


macro influencers/ celebrities: traditional influencers, famous people with a large audience such as politicians, celebrities, journalists etc.

magic middle (influencers): they are online community leaders for instance bloggers, industry insiders, experts on a topic/ focused subject, generating high levels of engagement

metrics: it is a way to assess success, process, performance, progress etc. through measurement

micro influencer: active community members with 800-10,000 followers and a highly engaged audience. 

milestones: stages of a project which makes it easier to assess and measure the process so far


purchasing decision: a point in a customer journey when he/she makes a decision to buy


reach: Total size of an influencer’s online audience measured by followers, traffic, subscribers etc. 

relevance: the common ground between the brand and influencer measured by the existence of a common topic and content of the influencer

resonance: attitude, behavior of the influencer’s community

ROI: Return On Investment. Measurement that shows how well the invested money is providing an uplift in sales or other effect. 


share of voice:  a way to measure the presence of a brand, how visible the brand is in the medium used for advertisement. It is calculated like this: total brand advertisement exposure divided by the total advertisement exposure in the category


target audience: a group of people that are possible customers, an audience your marketing campaign is aimed towards

traffic: number of visits on a page in a given time period 

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