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CampaignHow-toRecruitment

How to pitch your campaign to influencers

By August 31, 2020September 5th, 2020No Comments

Getting in touch with influencers and pitching your campaign can be difficult, and sometimes it almost seems impossible to even get an answer from them. The matter of the fact is that many of the high-profiled influencers get many requests from many brands. There’s a high probability that your message ends up in a dark corner somewhere, or is forgotten as soon as it hits the inbox. 

So how do you actually reach out? 

Well, if the influencer has left their email address on their profile or similar, we advise you to use that! An email address signals professionalism, and is also a cue to the world that they are open for talking. DMs should only be used as a last resort, i.e. if no email address can be found. In our experience, DMs will only be answered around 4 out of 10 times. Not always because the influencer ignores you, but simply because the DM might end up as an unseen message request, and stay there forever. 

Clearly indicates that she is open for work.
Tells you what she’s about.
Says where she is located.
Shows the quality of her work.

What to write?

You have to be really short and precise, and get to the point straight away. Talk about the “what’s in it for me” part as one of the first things. If the influencer is interested, all practical (bording) details can be talked about later. Sell your brand and product to the influencer as you would to your shoppers! Why should they advertise for you, and not your competitors? 

Talk their language

99% of influencers are not hardcore marketeers with heaps of business education diplomas. So cut out the business-lingo-BS and get to the same “eye-height” as the one you’re communicating with. Whether or not to start throwing hand signs of course depends on the brand. If they are a high profiled manufacturer of designer furniture, then probably not. If they create custom skateboards, then don’t hold back!

Here’s a few examples you can get inspired by:

Email:

Subject: Paid partnership with BrandX

Hi InfluencerName,

I came across your profile, and your visual style looks really awesome. It’s a perfect match for our brand 💕 and I would really love to offer you a paid partnership with us, in a campaign starting September. We feel your unique style and content can contribute with some great vibes when combined with our products. 

It’s a paid partnership where you get 10% of all generated sales, and X EUR per unique click to our webshop. We use Cocolab.club as our tracking platform – more details will be shared later. 

I hope to hear from you soon as the campaign launches in 3 weeks 💃

Kind Regards,

DM:

Hi InfluencerName,

I would like to offer you a paid partnership 💰 in a campaign we are starting this September. 

Your profile is a perfect match for our brand 💕 and we feel your unique style and content can contribute with some great vibes when combined with our products. 

You get 10% of all generated sales, and X EUR per unique click to our webshop. We use Cocolab.club as our tracking platform – more details will be shared later. 

I hope to hear from you soon as the campaign launches in 3 weeks ✌️

Kind Regards,

Want more input on influencer outreach?

Book a free 30 min demo session

Want more input on influencer outreach?

Book a free demo session

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