Getting in touch with influencers and pitching your campaign can be difficult, and sometimes it almost seems impossible to even get an answer from them. The matter of the fact is that many of the high-profiled influencers get many requests from many brands. There’s a high probability that your message ends up in a dark corner somewhere, or is forgotten as soon as it hits the inbox.
So how do you actually reach out?
Well, if the influencer has left their email address on their profile or similar, we advise you to use that! An email address signals professionalism, and is also a cue to the world that they are open for talking. DMs should only be used as a last resort, i.e. if no email address can be found. In our experience, DMs will only be answered around 4 out of 10 times. Not always because the influencer ignores you, but simply because the DM might end up as an unseen message request, and stay there forever.
What to write?
You have to be really short and precise, and get to the point straight away. Talk about the “what’s in it for me” part as one of the first things. If the influencer is interested, all practical (bording) details can be talked about later. Sell your brand and product to the influencer as you would to your shoppers! Why should they advertise for you, and not your competitors?
Talk their language
99% of influencers are not hardcore marketeers with heaps of business education diplomas. So cut out the business-lingo-BS and get to the same “eye-height” as the one you’re communicating with. Whether or not to start throwing hand signs of course depends on the brand. If they are a high profiled manufacturer of designer furniture, then probably not. If they create custom skateboards, then don’t hold back!